You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract DirecTV Said Among Three Hulu Bidders at $1 Billion or More Increase the Odds That Auction Will Succeed Where Prior Attempt Failed , Published on May 31, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.