You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract New TV Comedy Puts McDonald's in Spotlight -- But Is It Good Or Bad Break? In 'The Crazy Ones,' Fictional Ad Execs Try to Save Golden Arches Biz With a Sex Song By Jeanine Poggi, Published on June 02, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.