You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Four Essential Questions to Ask About Your Branded Content Is the Story Linked With the Brand? Does It Inspire Viewers to Act? By Michael Wiese, Published on June 12, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.