You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract PlayStation 4 Ads Focus on Hardcore Gamers While Xbox Stresses the Living Room Unlike Xbox One, PS4 Isn't Being Marketed as a Video Entertainment Device By John McDermott, Published on June 12, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.