You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract VivaKi Struggles For Reinvention in Digitally Savvy Publicis Network Specialty Unit's Reason for Being Was to Educate Its Media Shops, But That's No Longer Necessary By Michael Learmonth, Published on June 17, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.