You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories McCann Campaign About Train Safety Won Big on First Day of Cannes Awards By Rupal Parekh and Abbey Klaassen, Published on June 17, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.