You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Brazil's Street Protesters Draw on Fiat, Johnnie Walker Ads Demonstrations Reference Sleeping Giant Spot and Automaker's Call to the Streets By Laurel Wentz, Published on June 20, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.