You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Video Game Rating Board Aims To Police Mobile App Privacy ESRB, Which Rates Video Games, To Unveil Privacy Standards for Mobile Apps By Kate Kaye, Published on June 25, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.