You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Big Mobile Lie: It's Not Really Driving Purchase People Do Use Mobile Devices When Shopping, but Not Most of the Time By Sam Curtis, Published on July 02, 2013 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.