You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract News Corp. Splits Today. Now the Publishing Unit Has to Prove Doubters Wrong Effort Underway for New York Post to Compete Nationally With Sites Like BuzzFeed , Published on June 28, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.