You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Muscling Past Mayhem: Geico Rides Giant Ad Budget Past Allstate Consistent Messaging, Relentless Spending Allow Insurer to Move Into No. 2 Position By E.J. Schultz, Published on July 08, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.