You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Video Asset Tracking Is Broken: Ad-ID Will Fix It Why We Need Video Measurement Standards In This Age of Fragmentation By George Musi, Published on July 09, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.