You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Wait Till Somebody Exposes the Spying on Individuals That We Marketers Do What Happens When Consumers Figure Out We're Watching Them? By Jonathan Salem Baskin, Published on July 10, 2013 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.