You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Viral Chart: Honda Admits It Needs a 'Hand' In Rebranding New Campaign Highlights Honda's History Of Innovation By Sonya Chudgar, Published on July 10, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.