You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract China's WeChat Makes Global Push with Soccer Superstar Lionel Messi Tencent Uses Fatherhood-Themed Ads to Promote Messaging App in 15 Markets, from Argentina to Thailand By Anita Chang Beattie, Published on July 10, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.