You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Playtex Perks Up Ads for First Time in Six Years New Bra Styles, Campaign Attempt to Attract Younger Women By Sonya Chudgar, Published on July 11, 2013 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.