You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Verizon Is Using J.Lo, Kids' Playgounds to Sell Smartphones to Hispanics 15 Viva Movil Locations are Scheduled to Open by the end of 2013 By John McDermott, Published on July 12, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.