x
Advertisement
Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Yahoo Sales Decline As Advertisers Shift to Mobile, Programmatic Buying

More Ads Bought Through Ad Exchanges Means Less Revenue For Yahoo

By Tim Peterson, Published on July 16, 2013 2

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.