You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook's Surprising Dependency on Premium Content Creators The Social Network Doesn't Spend a Dime on Content But Dearly Needs it to Survive By Ben Elowitz, Published on July 17, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.