You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract From Acid-Wash to Zubaz, the '90s Show Signs of a Comeback Google Reporting Steep Increase in Searches for 20-Year-Old Fashion By Tim Peterson, Published on July 19, 2013 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.