You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Programmatic or Premium? You Should Be Using Both The Best Media Deals May Result from Face-to-Face Sales, but Don't Exclude Tech in the Mix By David Jacobs, Published on July 23, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.