You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hanes' Buy of Maidenform Should Give Spending A Lift Brand Known For Classic 'I Dreamed' Campaign Received No Ad Support Last Year By Sonya Chudgar, Published on July 24, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.