You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Win or Lose, Agencies Need to Conduct Post-Mortem After New-Business Pitches Coots Tells Ad Age's Small Agency Conference Why Analyzing The Process Is So Vital By Rupal Parekh, Published on July 25, 2013 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.