You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Agencies Can Learn From the Way Rock Stars Turn Customers Into Fans From Johnny Cash to Taylor Swift, New Book Examines Band-Fan Relationship By Tom Martin, Published on August 07, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.