You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Fantasy Football Players Are Dream Demographic -- If You Can Get Their Attention The $1.1 Billion Business Will Be Played by 25.8 Million Really Engaged Fans By Sonya Chudgar, Published on August 12, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.