You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Gap Returns to TV With Fall Campaign As Brand Bounces Back, It Invests in TV for Second Time in Seven Years By Natalie Zmuda, Published on August 12, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.