You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Yoplait Banks on 'Less Sour' Taste to Make Up Ground in Greek Yogurt New Campaign Says 'It's Time to Lick the Lid Again' By E.J. Schultz, Published on August 12, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.