You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract New York Times Weaves Custom Ads Into 'Snow Fall'-Like 'The Jockey' 'This Time We Learned From Our Mistakes' By Michael Sebastian, Published on August 13, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.