You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A-B InBev: Coors Light's Claims About Superior Cans Are Bogus Silver Bullet's 'World's Most Refreshing Can' Among the Claims Under Regulatory Review By E.J. Schultz, Published on August 13, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.