You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract AOL's Patch Is Purging Staff, But Here's How 'Hyperlocal' Can Work Small Sites Making SIx Figures In Revenue Won't Support Corporate Structures By Alex Kantrowitz, Published on August 15, 2013 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.