You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Wells Fargo Has Evolved Its Marketing to Fit a Larger Footprint CMO Looks to Develop Products in the 'White Space,' as It Aims For Social-Media Consistency And Governance Across 90-Plus Businesses By Abbey Klaassen, Published on August 20, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.