You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hershey's Ad-Budget Rethink Pays Off With Sweet Rewards Product Launches in the U.S. Also a Boon to Bottom Line By E.J. Schultz, Published on September 02, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.