You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Magazine iPad Subscription Numbers Are Worse Than You Thought Game Informer Magazine Accounts For One-Third Of All Digital Replica Editions By Michael Sebastian, Published on August 26, 2013 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.