You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is Sears Holdings' Loyalty Program Helping or Hurting It? Retailer Reports Loss as 'Shop Your Way' Members Redeem More Points By Natalie Zmuda, Published on August 23, 2013 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.