You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Baltimore Sun Home Page Takeover Turns Back Online Advertising's Clock Unintentional Throwback May Still Perform for the Advertiser By Tim Peterson, Published on August 26, 2013 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.