You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Sales are Going Loco at Taco Bell, Ad Age's Marketer of the Year Fifty-Year-Old Fast Feeder Proves Itself a Change Agent With Hot Products, Menu Launch, Millennial-Targeted Marketing By Maureen Morrison, Published on September 02, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.