You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Now, Let's Stop Calling These Ads 'Native' The Industry's Favorite New Buzzword Has Lost Its Meaning By Tim Peterson, Published on August 28, 2013 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.