You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Gawker Tries Native Ads in Comments, With Help From Bill Nye The science guy will take your questions, on behalf of State Farm By Alex Kantrowitz, Published on August 29, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.