You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Meet Galaxy Gear, Samsung's Entry Into the New 'Smartwatch' Fray As Smartphone Excitement Wanes, Tech Marketers Pin Hopes on Wearables By John McDermott, Published on September 04, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.