You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Yahoo Picked a New Look For An 18-Year-Old Brand Portal's Design Team Created New Typeface for Company's Mark By Tim Peterson, Published on September 05, 2013 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.