You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Sprite Parts Ways With Leo Burnett, Taps Translation for New Campaign Fickle Soda Brand has Worked with Several Agencies in Recent Years By Natalie Zmuda and Rupal Parekh, Published on September 06, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.