You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Yahoo Follows AOL and Pitches Agencies On 'Programmatic' Upfront Deals Portal Seeking $5 Million Spend Commitment for Home Page, Category Pages By Tim Peterson, Published on September 06, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.