You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Will Transparency Help Big Data Face Down Its Critics? Acxiom, Others Let Consumers Peek at Their Profiles in Bid to Improve Public Perception By Kate Kaye, Published on September 09, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.