You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Don't Hide Behind a Chief Digital Officer As CMO, It's not Enough to Just 'Get Digital' By Carrie Johnson and Martin Gill, Published on September 11, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.