You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Macy's: Marketers Should Defend Data Use But Show Restraint Why Retailer Could Use Your Phone to Track You -- But Doesn't By Jack Neff, Published on September 12, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.