You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Draft Dodging: Why Big Beer Is Going Flat And What Industry Giants Are Doing to Get Their Buzz Black By E.J. Schultz, Published on September 16, 2013 17 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.