You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Do-Not-Track on the Ropes as Ad Industry Ditches W3C DAA's Departure Could Be Death Knell for Beleaguered Initiative By Kate Kaye, Published on September 17, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.