You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Just What Is Dmexco and Why Was the Entire Ad Business in Germany This Week? A Show With 26,000 Attendees Reveals How Big the European Digital Ad Market Has Become By Michael Learmonth, Published on September 19, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.