You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

iPhone 5c: Apple Wants 'Some of That Poor-People Money'

Decoding Apple's Marketing of Its (Slightly) Cheaper, 'Unapologetically Plastic' Phone

By Simon Dumenco, Published on September 19, 2013 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.