You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NBC's 'Million Second Quiz' Falls Flat Finale Draws 5.4 million Viewers, and NBC Says Online Players Were in the 'Millions' By Jeanine Poggi, Published on September 20, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.